Rolling Stone published new song from "Hell or Highwater". You can stream its cutting closer, a seven-minute broadside inspired by a Chrysler advertisement featuring a certain rock icon.
"It's a song I wrote after watching the Super Bowl a couple years ago," Duchovny tells Rolling Stone.
"I was kind of disgusted by the commercialism that my kids were being
subjected to and that I was a part of. I love Bob Dylan and I think he
can do whatever he wants – he's a treasure and a great man, he was just a
convenient symbol for what I was feeling that day."
Duchovny recounts these feelings in the song's opening verse.
"Jokerman takes off his mask/Reveals a car salesman at last," he sings.
"Says, 'Grow up son, you know it's just a masquerade/Now be a good boy
and get me and the boss a Gatorade.'"
The actor also seems unsettled by the rise of social media, and he
begins the next verse with a symbolic virtual interaction: "I was
following Gandhi on the Twitter/He tweeted, 'Son, I don't like to see
you bitter/But if you wanna get in this kinda shape/Well, it's
abstinence and a protein shake.'"
"Positively Madison Avenue" isn't the only of its songs to express
disenchantment or heartbreak, but this time, Duchovny points some of his
criticism inward. "I really shouldn't be throwin' stones," he admits on
the track's final verse. "'Cause chasin' spooks on Fox I made my
bones."