The campaign arrives as all things 1970s seem to be coming back in style: The Amazona debuted in 1975 and comes in three new iterations for fall 2021, including a square version.
The campaign is supposed to express a "message of independence, empowerment, and inclusivity," according to Loewe, the Spanish fashion label whose creative director is Anderson, with its cast “united by an energetic outlook on life.”
Actress Gillian Anderson dons a mustard yellow eye mask, shaggy coat and hoists a black Loewe Amazona bag.
